Apple (AAPL) ke Beats brand ne Mangalvaar ko apne Powerbeats Pro 2 earbuds launch kiye. Ye pehle aise earbuds hain jisme built-in heart rate monitoring sensors diye gaye hain.
Powerbeats Pro 2 13 February ko stores mein $249 ki price par available honge. In buds mein improved audio quality, better battery life, aur Apple ke AirPods waale kai upgrades shamil hain. Saath hi, naye ear hooks bhi hain jo Beats ke mutabik users ke kaan mein zyada snugly fit honge.
Ye Apple ke earbuds uske wearables segment mein zyada revenue generate karne mein madad karenge, jo ki uske iPhone business ki tarah, latest quarter mein sales mein saal-dar-saal giraavat dekhi gayi thi.
Company ne Wearables ka revenue 11.7B reportkiya,jo pichle saal ke sameperiod ke 11.9B se kam hai. Apple ke iPhone ne sales ka sabse bada hissa banaya, jo Q1 2024 ke 69.7B se ghatkar 69.1B par pahunch gaya. Total revenue $124.3B raha.
Powerbeats Pro 2 ka sabse bada USP iske built-in heart rate sensors hain. Kai samay se charcha thi ki Apple apne AirPods mein heart rate monitoring feature pesh karega, lekin ye technology pehle Beats brand mein aa rahi hai.
Ye monitors LED optical sensors ka istemal karte hain, jo prati second 100 baar light pulse karke aapka heart rate measure karte hain aur is data ko fitness apps jaise Open, Peloton, Runna, Slopes, Ladder, Nike Run Club, aur YaoYao par bhejte hain. Apple ne kaha ki launch ke waqt ye heart rate monitoring uska Apple Fitness+ workout app ke saath compatible nahi hogi, lekin aap Apple Health app mein heart rate check kar sakte hain.
Apple ne bataya ki usne heart rate monitor ko Apple Watch ki technology ko miniature karke, custom design aur algorithms ke zariye earbuds mein fit kiya hai. Iska idea hai ki users bina smartwatch ya chest strap pehne, workout ke dauran apna heart rate track kar saken.
Powerbeats Pro 2 mein Active Noise Cancelling (ANC) aur Transparency Listening options bhi hain. ANC, earbuds ke microphones aur audio drivers ka istemal karke clear sound deti hai—jaise agar aap crowded subway mein ho ya noisy office mein.
Transparency Mode ulta kaam karta hai. Ye ambient noise ko enhance karta hai, taaki aap apne surroundings se aware rahen aur saath hi apna music bhi sun saken. Ye feature bahut useful hai jogging ke dauran ya office mein boss ko sunne ke liye music band kiye bina.
Kyuki Powerbeats Pro 2 Apple ke Beats brand ke under aate hain, ye Android phones ke saath bhi ache se work karte hain. Toh, agar aap Google (GOOG) ke fan hain, tab bhi aapko listening modes aur heart rate sensors ki same features milegi.
Apple aur Android users ke beech kuch features ka difference hai. Jaise, iPhone owners Personalized Spatial Audio use kar sakte hain, jo ek 360-degree wala immersive sound experience deta hai. Apple users ko Siri access aur high-quality lossless audio bhi milega, lekin ye dono features Android users ke liye available nahi hain.
Powerbeats Pro 2 ki battery life bhi improve ki gayi hai. Company ke claims ke hisaab se, agar active noise cancelling (ANC) off kiya toh earbuds 10 hours tak chalenge. Saath wala charging case, jo earbuds ko charge bhi karta hai, total 45 hours ka listening time deta hai.
Ye earbuds sweat- aur water-resistant hain aur inka design bhi upgraded hai jo pichle models se 20% lighter hai.
